They had some sort of reception going with alcohol just before the Max awards.
I'm not sure that helped. The Max Awards seems sparely attended, and people were walking out during the Sneaks.
RTMFP – live streaming between clients
Nitro – cross platform widgets
Durango – drag and drop development for flex and air
Photoshop – searching / composites / shadows
CS4 - content intelligence
DreamWeaver – widgets form open ajax initiative
Photoshop? – infinite images
Livecycle and CS – workflow for media
Meer/Meer – browser compatibility testing resources
Server execution of ActionScript in Cold Fusion
I didn't actually attend the special event.