Innovate or Die - Intro

I'm going to be starting a series of posts on the topic of "if you could tell Sybase how to do things differently, what 10 things would you tell them to do". I'll have a different post for each of the 10 different things (or as many as I get to, I'm not sure I'll actually have 10 when I'm done).

To back up those suggestions, I'll be turning to a number of recognized experts in the business field. I'll be using information from their blogs and/or recent books to support my suggestions for a change in method of operations. Those experts are:

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  Geoffrey Moore is a co-founder and managing director at TCG Advisors and founder of The Chasm Group. He is the author of Crossing the Chasm, Inside the Tornado, The Gorilla Game (with co-authors Tom Kippola and Paul Johnson), Living on the Fault Line, and most recently Dealing with Darwin.


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  Kathy Sierra is the co-creator of the bestselling Head First series (finalist for a Jolt Software Development award in 2003, and named to the Amazon Top Ten Editors Choice Computer Books for 2003 and 2004). She is also the founder of one of the largest community web sites in the world, javaranch.com.


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  Eric Von Hippe is a Professor and Head of the Innovation and Entrepreneurship Group at the MIT Sloan School of Management. He specializes in research related to the nature and economics of distributed and open innovation. He is the author of The Sources of Innovation and more recently Democratizing Innovation.